make farming a
desirable profession


Direct-to-farmer finance

Samaaru is on a mission to make farming a desirable profession through direct-to-farmer financial services. We offer affordable finance to smallholder farmers in India through value chain organization. We serve rural communities in five states in partnership with three leading banks in India.

We kicked off in 2019 as a joint venture with a Swiss-India agri incubator. In 2021, we executed a founder buyout and refinanced the venture. In early 2023, we secured an NBFC license for own-book lending.

We are a close-knit board and founding team, with deep experience in rural financial services, operations and technology.


Founder, MD and CEO

Board Member

Co-founder and Advisor,

Investor Relations

Co-founder and COO,

Operations and Technology